Any person who spends money with any business or salesperson will be influenced by the appearance of the business whether it is a corner shop offering groceries or a golf club offering golf lessonsand the same effect applies with your website design. There are no hard and fast template designs to use, but rather your site just needs to be professional looking and fit in well with whatever market you are in. So how do you really go about this whole process? There is too much to talk about everything, but we can explain how your sites can produce better responses from your visitors.
Give your filenames, which are your webpages, names that actually inform people and bots about your pages, for example Leadbetter Academy if it is to do with this. The primary reason for this has to do with on-page SEO, and the search engines may/do take this into consideration. But you do not want to use a secondary keyword in this instance; instead, make it the primary. Also, avoid using underscores when you do this and do use the hyphen. You want your filenames to be read correctly by the engines, and that is how you can do that. This is a point we felt was good to make here since it will help your site be more visible to your visitors.
If you have a header, and not all sites use one, but obviously you should include a home page link that is prominent.
You can see all kinds of examples of just about everything where people designed a site and then remembered they wanted to put content on it. Using flash on your site doesn’t serve any big purpose, apart from making your site look cool – which sadly doesn’t suffice. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.
Besides this, flash takes time to load and slows down your pages, which may not be very appealing to your visitors. A Flash splash page is somewhat outdated, and honestly you do not see them used very often. But also keep in mind that not everybody has a fast and powerful computer.
You really can make a pretty big difference with all your sites by adhering to solid website design guidelines. There really are no secrets with site design, so the information is readily available to you.
Michelle Lomas has designed websites for the past 10 years, she also teaches at anEnglish summer schooland helps foreign students to study website design while they learn English speaking